Most people have become leery of using just any auto repair shop and prefer to stick with one they trust. Make sure you are one of those shops that everyone trusts. Below are five things you need to know about starting a mechanic shop.
Establishing reliability and consistency is extremely important when running an auto repair shop. This is hard to accomplish when you have a high turn over rate of employees which can lead to inexperienced new workers who need to be guided into better mechanics which can take time. Reduce your employee turnover rate by treating your employees well, giving good benefits and paying them well. This will also make your customers more comfortable working with you when they see the same mechanics each time they come in for auto work. It’s hard to trust an auto shop when they have a different mechanic working on their vehicle every single time they come in.
Make sure your customers know that you trust your own work by giving a guarantee on your repairs for certain amount of miles or time. If you repair someone’s brakes, for instance, this will show them your not doing a shoddy job, causing them to come back in a few months to have the work done again. Give them a reason to trust your work and make them more likely to come back to you in the future. On a side note, make sure that you have a merchant account provider that understands your industry and your guarantee (like FAM) – otherwise your business may end up in financial trouble down the road.
Given the unease that many people have when working with an auto mechanic, create an ethics statement describing your stand on honest, trustworthy work. State that you provide reliable service and are not trying to scam anyone. Explain that you will only provide necessary repairs and service and will not try to charge them for services that they don’t need. Once you’ve created the ethics statement, display it in a prominent place in the guest waiting room where anyone can see it.
Make your regulars feel appreciated by rewarding them for being loyal customers. Send them coupons for discounted work or give them a free oil change from time to time. There may be some upfront losses in revenue but will end up paying out in the long run as you start to build up a client base who will only come to you for auto repairs and refuse to go anywhere else. On top of that, those customers are also more likely to refer you to their friends and family.
Having a running vehicle has been a necessity for most people and the last thing anyone needs is to be without a car for several days due to missed appointments or overbooking. Utilizing an automotive service scheduling software program you will reduce missed appointments and overbookings while also saving yourself valuable time and creating a more consistent and reliable service.